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Marketing technical ideas and products successfully!

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Published by Institute of Electrical and Electronics Engineers in New York .
Written in English


  • Industrial marketing -- Addresses, essays, lectures

Book details:

Edition Notes

Statementedited by Lois K. Moore, Daniel L. Plung.
SeriesIEEE Press selected reprint series
ContributionsMoore, Lois K., Plung, Daniel L., IEEE Professional Communication Society.
LC ClassificationsHF5415 .M32374 1985
The Physical Object
Paginationx, 390 p. :
Number of Pages390
ID Numbers
Open LibraryOL2859677M
ISBN 100879421851
LC Control Number84022414

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